With the hotter months approaching within the U.S., Pinterest has offered a brand new overview of rising travel trends in the app, which might be useful for entrepreneurs in search of to faucet into holiday-themed alternatives.
As a result of whereas it could not get the eye that different social platforms do, Pinterest stays a key vacation spot for travel-based analysis.
As per Pinterest:
“With over one billion travel-related searches and over 10 billion travel saves in one year, Pinterest is full of ideas to get the most out of your next trip. 8 in 10 weekly Pinterest users turn to Pinterest when planning their summer escapades, and since last year, searches for “travel vision board” and “packing guide” have skyrocketed 210% and 480% respectively as vacationers curate their bucket lists and equipment up for unforgettable journeys.”
So what are the important thing journey developments for 2024?
First off, Pinterest says that “adventure travel” is getting extra consideration, which incorporates searches for “Scuba diving photography” (up +60%), “Mountaineering” (+40%), “Adventure camping” (+44%) and “Caving” (+40%) on the rise.
Additionally, water parks:
On the similar time, quiet and solo travels have additionally been common, together with “Glamping aesthetic” (+260%), “Wellness retreat aesthetic” (+90%), “Cabin in the mountains” (+180%) and “National park” (+250%) seeing consideration.
Pinterest additionally says that Pinners are in search of mysterious locations to go to, with searches for “Haunted places” (+155%), “Ancient cities” (+75%) and “Places on earth that do not feel real” (+240%) attracting curiosity.
Highway journeys have additionally been common, and will current advertising and marketing alternatives, with searches like “Comfy road trip outfit” (+250%), “What do bring on a road trip” (+66%) and “Road trip snacks” (+65%).
Lastly, Pinterest has additionally highlighted a few of the hottest destination-related searches at current:
- “London lifestyle” (+340%)
- “South African food” (+320%)
- “Santorini party” (+300%)
- “Goa nightlife” (+270%)
- “Summer in Brazil” (+250%)
- “Bali vibes” (+195%)
- “History of Myanmar” (+170%)
- “Rural India” (+100%)
- “Singapore culture” (+100%)
- “Morocco aesthetic” (+90%)
Unsure that each one of those relate to journey particularly, however some further perception into Pin developments nonetheless.
These are some useful notes, which might assist to tell your advertising and marketing approaches for the vacation season, both on or off Pinterest.
However on Pinterest particularly, they might be notably precious, and if you’re seeking to join with holidaymakers, these are a few of the key developments of notice.
You possibly can learn all of Pinterest’s summer season journey developments here.
