With the hotter months approaching within the U.S., Pinterest has supplied a brand new overview of rising travel trends in the app, which may very well be useful for entrepreneurs looking for to faucet into holiday-themed alternatives.
As a result of whereas it could not get the eye that different social platforms do, Pinterest stays a key vacation spot for travel-based analysis.
As per Pinterest:
“With over one billion travel-related searches and over 10 billion travel saves in one year, Pinterest is full of ideas to get the most out of your next trip. 8 in 10 weekly Pinterest users turn to Pinterest when planning their summer escapades, and since last year, searches for “travel vision board” and “packing guide” have skyrocketed 210% and 480% respectively as vacationers curate their bucket lists and equipment up for unforgettable journeys.”
So what are the important thing journey traits for 2024?
First off, Pinterest says that “adventure travel” is getting extra consideration, which incorporates searches for “Scuba diving photography” (up +60%), “Mountaineering” (+40%), “Adventure camping” (+44%) and “Caving” (+40%) on the rise.
Additionally, water parks:
On the identical time, quiet and solo travels have additionally been widespread, together with “Glamping aesthetic” (+260%), “Wellness retreat aesthetic” (+90%), “Cabin in the mountains” (+180%) and “National park” (+250%) seeing consideration.
Pinterest additionally says that Pinners are on the lookout for mysterious locations to go to, with searches for “Haunted places” (+155%), “Ancient cities” (+75%) and “Places on earth that do not feel real” (+240%) attracting curiosity.
Street journeys have additionally been widespread, and will current advertising and marketing alternatives, with searches like “Comfy road trip outfit” (+250%), “What do bring on a road trip” (+66%) and “Road trip snacks” (+65%).
Lastly, Pinterest has additionally highlighted a number of the hottest destination-related searches at current:
- “London lifestyle” (+340%)
- “South African food” (+320%)
- “Santorini party” (+300%)
- “Goa nightlife” (+270%)
- “Summer in Brazil” (+250%)
- “Bali vibes” (+195%)
- “History of Myanmar” (+170%)
- “Rural India” (+100%)
- “Singapore culture” (+100%)
- “Morocco aesthetic” (+90%)
Undecided that each one of those relate to journey particularly, however some further perception into Pin traits nonetheless.
These are some useful notes, which may assist to tell your advertising and marketing approaches for the vacation season, both on or off Pinterest.
However on Pinterest particularly, they may very well be notably worthwhile, and in case you are trying to join with holidaymakers, these are a number of the key traits of notice.
You’ll be able to learn all of Pinterest’s summer time journey traits here.
