Initially a Fb group began in the course of the COVID-19 lockdowns in 2020 that folks used to cook dinner wholesome meals for others close by, HomeCooks has now developed right into a complete market for cooks. It facilitates your entire course of for its cooks, from cooking to supply, and gives over 200 meal choices. The corporate lately raised $3.2 million in crowdfunding on Seedrs.
Positioning itself because the “Etsy of food,” HomeCooks has grown quickly and at present serves round 7,000 prospects. Let’s take a look at the way it informed its story for its crowdfunding marketing campaign.
Fast spoiler alert right here: At 25 slides, this deck is method too lengthy, nevertheless it’s additionally the most effective pitch decks I’ve seen in a scorching minute.
We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your personal, here’s how you can do that.
Slides on this deck
The corporate shared its 25-slide deck in full, with out redactions or edits. Right here’s how that shakes out:
- Cowl slide
- Mission slide
- “The Etsy of Food” slide
- The way it works for eaters slide
- The way it works for meals creators slide
- Income and traction metrics slide
- Drawback interstitial slide
- Drawback for eaters slide
- Drawback for meals creators slide
- Resolution for meals creators slide
- Market measurement slide
- Competitors slide
- Aggressive benefit slide
- Meals waste slide
- Enterprise mannequin for meals creators slide
- Meals creators progress slide
- Enterprise mannequin slide
- Product slide
- Person acquisition slide
- Workforce slide
- Plan/use of funds slide
- Income progress and enlargement plan slide
- Closing interstitial slide
- Social influence slide
- Closing slide
Three issues to like
This isn’t an ideal pitch deck, however I’ll be damned if it isn’t an extremely good one. Listed here are a number of the highlights:
Threading {the marketplace} needle
There are so many the explanation why marketplaces are gruelingly arduous to drag off. Initially, marketplaces require numerous consumers and sellers to achieve success. Nevertheless, attracting sellers with out a substantial purchaser base, and vice versa, is a major problem greatest described as a “chicken-and-egg” downside. Additionally, managing the stability between provide and demand could be difficult: An excessive amount of provide can result in low costs and dissatisfied sellers, whereas too little can frustrate consumers. This stability should be consistently monitored and managed.
On this deck, HomeCooks exhibits that it has found out the way to make this work.
[Slide 17] HomeCooks argues that the viewers scales with provide. Usually, I’d name BS, however the numbers again up their claims. Picture Credit: HomeCooks
A sustainability angle
Okay, so…
[Slide 14] Yassss! Picture Credit: HomeCooks
Just some weeks in the past, I ranted about how founders don’t appear to have an urge for food for highlighting sustainability of their pitch decks, which is why I used to be ever so delighted to see HomeCooks take one other tack.
I’m not 100% certain I really consider these claims — beginner cooks are sometimes fairly wasteful, and 5% doesn’t really sound prefer it’s that a lot waste. That apart, I beloved how the corporate effortlessly weaves a sustainability story into its fundraising narrative.
A hell of a group
Buried all the way in which again at slide 20, the corporate pulls a shock out of the hat:
[Slide 20] Properly . . . Rattling! That’s spectacular! Picture credit score: HomeCooks
Founder-market match is the secret right here. Why are you the appropriate group to make this occur? That is what that appears like in observe: A founder backed by a group with in-depth expertise from related industries, in addition to advisers and buyers who actually perceive the market.
Bravo.
In the remainder of this teardown, we’ll check out three issues HomeCooks might have improved or finished otherwise, together with its full pitch deck!
