Pottery Barn guardian Williams-Sonoma fined for advertising its furnishings as ‘crafted’ within the U.S. when it was really made in China

Williams-Sonoma was charged with promoting a number of merchandise as being “Made in USA” once they have been in truth manufactured in different nations, together with China. That violated a 2020 fee order requiring the San Francisco-based firm to be truthful about whether or not its merchandise have been in truth made within the U.S.

The FTC mentioned Friday that Williams-Sonoma has agreed to a settlement, which features a $3.175 million civil penalty. That marks the largest-ever civil penalty seen in a “Made in USA” case, the fee mentioned.

“Williams-Sonoma’s deception misled consumers and harmed honest American businesses,” FTC Chair Lina M. Khan mentioned. “Today’s record-setting civil penalty makes clear that firms committing Made-in-USA fraud will not get a free pass.”

Along with paying the penalty, the vendor of cookware and residential furnishings shall be required to submit annual compliance reviews, the FTC mentioned. The settlement additionally imposes and reinforces quite a lot of necessities about manufacturing claims the corporate could make.

Williams-Sonoma didn’t instantly reply to a request for remark Friday.

In 2020, the FTC sued Williams-Sonoma on expenses that the corporate falsely marketed a number of product traces as being all or nearly all made within the U.S. below its Goldtouch, Rejuvenation, Pottery Barn Teen and Pottery Barn Youngsters manufacturers. The corporate then agreed to an FTC order requiring it to cease such misleading claims.

The grievance that resulted on this week’s settlement was filed by the Justice Division on referral from the FTC. In line with the submitting, the FTC discovered that Williams-Sonoma was promoting its PBTeen-branded mattress pads as “crafted” within the U.S. from home and imported supplies — once they have been made in China.

The FTC mentioned it then investigated six different merchandise that Williams-Sonoma marketed as “Made in USA” and located these claims to even be misleading, violating the 2020 order.