Tis the season for recaps and predictions, and at this time, it’s Reddit’s flip to share its newest utilization and development insights for the yr, as a part of its annual “Reddit Recap”.

You’ll be able to take a look at Reddit’s full 2023 Recap report for your self here, however on this put up, we’ll check out a number of the key notes.

First off, on total utilization, Reddit says that it now sees 70 million each day lively customers, and that these customers are lively in 100,000 subreddit communities.

The latter determine is similar as final yr, so topically, Reddit isn’t seeing a large growth in dialogue exercise. However Reddit’s each day lively depend is rising. In 2020, when Reddit first started reporting each day lively customers (versus month-to-month actives), Reddit was serving some 52 million DAUs. So, on common, Reddit’s including virtually 7 million extra each day actives per yr, although that has additionally jumped considerably up to now 12 months, with Reddit reporting 57 million customers in its 2022 recap.

Regardless of controversies round API pricing increases, changing its rules for moderators, and revamping its Reddit Gold system, Reddit is seeing stable progress, which may now place it for extra success into the longer term.

Reddit’s most-viewed group for 2023 was as soon as once more r/amitheasshole (AITA), which has held that moniker for the final three years.

As defined by Reddit:

“AITA enables users to share real-life situations, and get a crowd-sourced take on whether they were in the right (NTA), in the wrong (YTA), or if everyone messed up (ESH). Like whether a redditor was in the wrong to walk out of a restaurant and not pay for the in-law’s dinner or whether it was right to kick a bridesmaid out of a wedding party for turning up in the wrong dress. This is the community for refreshingly honest feedback, and entertaining takes on real-life situations.”

So in the event you wished a style of what resonates on Reddit…

Reddit additionally notes that r/mildlyinfuriating was the third most-viewed Reddit group of the yr, rising from #21 in 2022, whereas, r/popculturechat noticed 1,880% YoY progress.

Reddit’s hottest posts of 2023, in the meantime, had been:

r/MadeMeSmile: This woman was so nervous about flying, so the flight attendant explained every sound and bump (230,531 upvotes)
r/MadeMeSmile: Japan, just Japan. (220,082 upvotes)
r/funny: Adam Sandler and Jennifer Aniston are shocked by the size of an Australian reporter (213,783 upvotes)
r/pics: Hi Reddit today is grans 100th birthday and she wanted to show off her hairdo for such a special day (213,133 upvotes)
r/AnarchyChess: If this post gets 131,072 upvotes, I’ll post again with twice as many grains of rice (198,736 upvotes)

Additionally, AI:

“If 2023 had a digital buzzword on Reddit, it would undoubtedly be “Artificial Intelligence” (AI). A zeitgeist shift towards AI unfolded throughout the platform as Pope Francis, rocking a white jacket, landed on Reddit. r/ArtificialInteligence (up 579% YoY for views) and r/MachineLearning (up 24% YoY for views) had been effervescent boards dissecting neural networks, questioning moral AI, and pondering the way forward for machine-human coexistence whereas r/midjourney (up 1,887% YoY for views) continued to amaze with spectacular creations that left the group questioning ‘’actual or AI’’?

The rise of AI dialogue is little doubt what you’ll count on, however it’s fascinating to notice the Reddit-specific tendencies right here.

It’s an fascinating abstract of the yr that was, which, as famous, was additionally a extremely eventful yr for Reddit itself, because it went about reforming its enterprise, to be able to maximize its advertisements potential. Over the previous few years, Reddit’s been working to wash up its platform, and solidify its guidelines, with a view, ideally, to a future IPO.

On this context, 2023 was a yr of powerful requires the app, however with utilization rising, it does appear to be on the correct path.

Which may make it a extra beneficial consideration in your advertising and marketing, which is why these development notes might be of specific worth to manufacturers.

Reddit’s additionally printed regional development reviews for Australia, Canada, Germany, France, India, and the UK.

Lastly, Reddit additionally notes that customers can view their private recap by tapping the banana icon underneath their profile.