As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers.

Because while Reddit may have fewer overall users than the other big social apps (currently at 91.2 million daily actives), its highly engaged subreddit communities have now become valuable sources for product research, and gleaning insight during the buying journey.

What’s more, Reddit now also reaches 342 million users per week, which is up 57% year-over-year. That’s been boosted by its recent deal with Google, which now sees Reddit showing up in the majority of Google Search product review queries.

Again, the view is that people want to see real reviews from real people, and Reddit is one of the best sources for unbiased, practical reviews of products.

Given this, it may well be worth exploring your Reddit ad options, and this overview provides some practical notes on how to maximize your Reddit ads performance.