After years of the identical, recognizable orange brand, Reddit has unveiled a new brand refresh, which supplies its well-known “Snoo” character a extra stylized look.
As you may see, Snoo now has extra depth and a extra three-dimensional look (together with opposable thumbs), whereas the Reddit brand font has additionally been up to date for the following era of customers.
As defined by Reddit:
“We’re introducing new bespoke typefaces, Reddit Display, and Reddit Sans. Reddit Display incorporates the theme of conversation directly, with counterforms designed in the shape of conversation bubbles. It’s the basis for our new wordmark and is perfect for bold, expressive headlines. Reddit Sans was built for the Internet, with clear, understandable letterforms that maintain the warmth and eclectic nature of online conversations. It’s designed to be incredibly versatile, with a large x-height for readability and disambiguated letterforms for rapid identification and a more accessible user experience.”
As proven within the video, Reddit’s additionally including extra stand-out shade components for chats, on distinction to its orange major scheme.
“In addition to OrangeRed, Reddit colors now include GuavaPink, LimeGreen, BananaYellow, and JuniperBlue. Redditors are colorful, so adding more hues better expresses and conveys the uniqueness of Reddit communities, posts, and conversations.”
It’s a major shift for the platform, which supplies it a extra fashionable, recent really feel, which Reddit will probably be hoping will appeal to extra customers to the app.
Certainly, the brand new model refresh is the newest step in Reddit’s broader effort to reinforce the enchantment of its platform, which is primarily geared toward maximizing its enterprise alternatives.
Over the previous few years, Reddit has made vital advances on this entrance, which started, most notably, with the removal of its most controversial subreddits again in 2020. Since then, Reddit has added a spread of latest advert focusing on instruments, whereas persevering with its clean-up efforts, with a view to distance itself from the platform’s previous, and its repute as a extra lawless nook of the web.
Extra not too long ago, that push has additionally led to some much less in style selections, together with an increase in the price of its API access and new guidelines that water down subreddit moderator controls.
However with Reddit nonetheless hoping to launch an IPO at some stage, it wanted to implement a extra structured, brand-safe method, even when that has additionally had an impression on general utilization.
At one stage, again in 2019, Reddit had 430 million monthly actives, however Reddit now claims some 7o million daily actives as a substitute.
Every day and month-to-month energetic person counts usually are not immediately comparable, however based mostly on the typical variation between DAU and MAU throughout different apps, it’s extremely unlikely that Reddit at the moment has anyplace close to 430 million month-to-month customers.
That, seemingly, is the value that Reddit has needed to pay to realign its enterprise technique, with this newest model re-fresh being the following step in its broader plan.
Will that work out as Reddit hopes? 2024 is shaping up as a pivotal yr for the app on this respect.
