A yr after announcing its personal lineup of Roku-branded TVs, the {hardware} firm revealed in the present day a brand new vary of high-end televisions. Roku additionally launched Roku Good Image, an AI-powered function that routinely adjusts image and audio high quality.
The Roku Professional Sequence TVs function a thinner design than its Roku Choose and Plus Sequence TVs, with a mount to relaxation flat towards the wall. The brand new TVs additionally provide 4K QLED screens and mini-LED for native dimming. The corporate provides that the TVs include audio upgrades for a “wide cinematic sound.”
Roku is rolling out its new product line to prospects within the U.S. within the spring of this yr. The brand new TVs shall be out there in three sizes — 55’’, 65’’ and 75’’ — and price lower than $1,500, a slight soar from its $999 mannequin.
Picture Credit: Roku
Additionally arriving within the spring of 2024, Roku Good Image is a brand new function coming to the Roku TV program that’s designed to optimize the viewing expertise. Utilizing AI, machine studying and knowledge from content material companions, Roku Good Image determines what sort of content material is on the display and adjusts the TV settings to make sure viewers get the very best presentation. The function will roll out to all Roku TV fashions.
Right this moment’s announcement comes on the heels of Roku reporting its quarterly earnings in November, which pointed to stable income progress — up 20% yr over yr, which the corporate attributed to unit gross sales of Roku Choose and Plus Sequence TVs, together with video promoting and content material distribution. Roku noticed a complete web income of $912 million in comparison with $761 million in the identical interval a yr prior.
Roku is scheduled to talk on the CES expertise convention subsequent Wednesday, January 10.
