SingleInterface, a SaaS startup providing instruments to offline companies to develop their revenues by leveraging the net, has raised $30 million in its maiden exterior fundraising spherical because the Singaporean startup seeks to develop its footprint internationally and enhance merchandise to make them extra related to international manufacturers.
Whereas being offline remains to be distinguished for enterprises throughout main markets, together with the U.S., Asia and Europe, companies have began embracing on-line advertising and marketing methods to draw extra prospects and enhance their revenues. The first cause for that’s the rising variety of web customers throughout the globe. Almost 67% of the world’s inhabitants, or 5.4 billion individuals, is on-line, according to the Worldwide Telecommunication Union. This reveals a development of 4.7% since 2022. In distinction, the United Nations’ company mentioned the worldwide offline inhabitants steadily dipped to 2.6 billion in 2023.
Nonetheless, discovering a one-stop resolution to getting on-line is difficult. Some might assist companies construct a web site, whereas others could be helpful for getting listed on engines like google. Equally, some options are restricted to a specific sector. SingleInterface addresses that downside by offering a set of merchandise to multi-location manufacturers, whether or not within the meals and beverage, retail, or automotive enterprise.
The startup works with over 400 multi-location manufacturers throughout India, Southeast Asia, and the Center East to assist them handle the digital presence of their bodily shops and shops. It supplies instruments to let companies drive buyer engagement on-line, improve discoveries by engines like google and maps listings, handle suggestions and net critiques, and even construct web sites with search engine marketing administration, delivering insights for every enterprise location. The startup additionally makes use of AI to ease companies’ journey to digitize 1000’s of shops in a single go.
Tarun Sobhani, co-founder and CEO of SingleInterface, advised TechCrunch that the startup helps companies develop their revenues by 15–20% utilizing its merchandise.
“Enabling marketing strategies at a storefront level becomes a very tedious task for a brand because devising thousands of marketing strategies for thousands of stores is never easy. That’s where the whole AI automation piece comes in, which enables a better marketing ROI for each store,” he mentioned in an interview.
Alongside letting companies create detailed store-level web sites of their native shops, SingleInterface permits them to run localized provides and occasions inside a specific location and talk two-way over WhatsApp, Fb and Google Enterprise Messages. The startup additionally helps multi-location manufacturers perceive why some shops have poor rankings whereas others have four- or five-star rankings. Additional, it helps run on-line campaigns for various places from a single supply and optimize them based mostly on their native opponents, market dynamics and distinct enterprise hours.
SingleInterface already counts manufacturers corresponding to KFC, Pizza Hut, Nissan, Apollo Tyres, HDFC Financial institution and TVS Motors, in addition to a number of group firms of huge Indian conglomerates, together with Tata Group, Reliance Group, Aditya Birla Group and Bajaj Group, amongst its prospects. It’s also scaling up in Southeast Asia and Australia and is trying to enter Japan and Korea quickly and scale up within the Center East.
Led by Singapore’s development funding agency Asia Companions, the all-equity spherical noticed the participation of PayPal Ventures. The startup plans to make use of the brand new funds to develop its geographical presence and to proceed investing in its merchandise and additional improve client expertise, Sobhani advised TechCrunch.
Earlier than the contemporary spherical, SingleInterface was bootstrapped. Sobhani and Harish Bahl, the founding father of client web investor and venture-building agency Smile Group, co-founded the startup in 2015. Nevertheless, Sobhani mentioned it was 2017 when it went out and began providing its instruments to prospects.
SingleInterface at the moment has a workforce of about 235 individuals, most of whom are based mostly in India, with its improvement heart in New Delhi. Sobhani mentioned the startup plans so as to add many individuals within the Asia-Pacific area to develop its presence.
“We are thrilled to be partnering with Tarun, Harish, and the SingleInterface team to support their growth ambitions in India and globally. SingleInterface has shown an exceptional track record of fostering customer engagement and commerce for large enterprises over the last several years and has firmly established itself as a prominent player in the region, successfully integrating offline and online customer journeys to drive growth for physical retail locations,” Oliver Rippel, co-founder of Asia Companions, mentioned in a ready assertion.
