Snap Declares 2024 Companion Summit and Lens Fest

Snapchat has introduced the date for its annual Partner Summit, the place it historically pronounces a spread of latest updates, each for the app and its expanded initiatives.

Snap Partner Summit 2024

The 2024 Snap Companion Summit might be held on September seventeenth at the Barker Hangar in Santa Monica, CA.

As per Snap:

“This year’s Snap Partner Summit will bring together our growing community of partners, creators, and developers to share new products and celebrate the Snapchat community.”

Although given the broader challenges at Snap, the expectation round potential bulletins is comparatively low this time round.

In its most recent performance update, Snap reported that its consumer development is slowing in key markets, whereas it additionally recorded a sixth consecutive quarter of single-digit income development or decline. That’s pressured Snap to make some robust choices about its future path, with the corporate culling close to 2,000 staff over the past two years.

Because of this, Snap has needed to rationalize its superior initiatives, which has seen it transfer away from a number of components.

And final yr noticed a few of its most drastic cuts but, with Snap discontinuing funding for its Snap Originals programming, shutting down its third-party AR development platform, and revamping its product roadmap on a number of fronts.

AR growth, nevertheless, stays a key focus, and that, presumably, would be the star of the present at this yr’s Companion Summit. However anticipate a extra subdued occasion, with fewer huge bulletins this time round.

Along with this, Snap has additionally introduced that it’s going to maintain its 2024 “Lens Fest” occasion on September 18th and 19th, instantly following the Companion Summit.

You’ll be capable to discover out extra information about each occasions because it comes handy (and finally pre-register) here.