Snapchat has announced the next 15 participants in its 523 creator accelerator program, which aims to provide support and assistance for small, minority-owned businesses and creatives, which traditionally don’t have access to such resources.
![Snapchat 523](https://www.socialmediatoday.com/imgproxy/tH3Dw5UzPknhXbgamqI8SjIBuBxcB5r9oQbj1K7d9Xg/g:ce/rs:fit:600:439/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfNTIzMi5wbmc=.webp)
![Snapchat 523](https://www.socialmediatoday.com/imgproxy/tH3Dw5UzPknhXbgamqI8SjIBuBxcB5r9oQbj1K7d9Xg/g:ce/rs:fit:600:439/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfNTIzMi5wbmc=.webp)
Originally launched in 2022, Snap’s 523 program includes 12 months of support for the chosen participants, which will also see them receive mentorship opportunities, partner education, in-app exposure and more.
And this year, Snap has extended the parameters of the initiative to broaden its support.
As per Snap:
“As announced at Snapchat’s NewFronts presentation earlier this spring, the 2024 program has expanded to include all underrepresented communities, including the LGBTQ+ community, and has partnered with Ensemble, a branded entertainment company co-founded by award-winning actress, writer, and producer Issa Rae to empower this year’s class of storytellers while providing brands with opportunities to collaborate directly with them.”
![Snapchat 523](https://www.socialmediatoday.com/imgproxy/YS4iqTgi_tbEdoKNwA-AMaRfPRRPtf9BD3aW4w_lZvU/g:ce/rs:fit:600:385/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfNTIzLnBuZw==.webp)
![Snapchat 523](https://www.socialmediatoday.com/imgproxy/YS4iqTgi_tbEdoKNwA-AMaRfPRRPtf9BD3aW4w_lZvU/g:ce/rs:fit:600:385/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfNTIzLnBuZw==.webp)
It’s an important initiative, providing additional assistance for those most in need, while also helping to build Snapchat as a key facilitator of promotion and connection for minority-owned brands.
Snap has also partnered with Clinique and AT&T to provide expanded support and education, which will better position participants for future success.
The chosen creators will be featured in Snapchat’s Discovery section throughout the year.