Snapchat Shares Insights on the Potential of Promotions for Automotive Manufacturers

Snapchat for auto entrepreneurs?

Lengthy referred to as a platform for youthful customers, Snap’s now additionally making a pitch in expanded product classes, which incorporates automobile sellers, who Snap says can attain a captive, engaged viewers within the app.

That is based mostly on a latest survey that Snap commissioned from Kantar, for which Kantar gathered responses from over 2,000 Snap customers, aged 18 to 49, so as to glean perception into the position that the app has performed of their auto shopping for course of.

And the outcomes are considerably shocking.

First off, the information reveals that 54% of Snap customers are actively contemplating a car buy or lease throughout the subsequent yr, whereas Snapchatters are additionally 1.5x extra more likely to be actively looking for a automobile than non-Snapchatters.

“A significant proportion of these users are employed with higher incomes compared to their counterparts on other platforms, making Snapchat a fertile ground for premium and luxury auto brands. With a strong interest across various vehicle types, including SUVs, sedans, and luxury vehicles, there’s a notable preference for alternative fuel types, such as EVs, PHEVs, and HEVs among Snapchatters.”

Kantar’s analysis additionally discovered that 63% of potential automobile consumers within the app are more likely to uncover, analysis, contemplate, and even make a purchase order after publicity to model content material on Snapchat, whereas 92% of Snap “Auto Intenders” are more likely to take motion after viewing auto content material on Snapchat.

The research additionally appeared on the position that AR can play within the automotive discovery and buy course of, with 64% of Snap Auto Intenders extra more likely to go to a bodily dealership following engagement with AR content material on the platform.

These are some fascinating insights, which may level to new alternatives for auto entrepreneurs, highlighting one other factor of potential attain that you could be not have thought-about.

And with Pinterest additionally highlighting its potential for auto brands, there may very well be expanded alternatives in platforms past your present remit.  

Price contemplating to your 2024 planning. 

You possibly can learn Snapchat and Kantar’s full research findings here.