Whereas Snapchat continues to develop, with the corporate lately reporting that it’s now as much as 800 million monthly actives, its subsequent problem lies in maximizing that attain, particularly in areas exterior the U.S., the place the platform generates a lot less revenue per user.
Might Saudi Arabia provide huge alternatives on this entrance?
Right this moment, Snap has revealed a new report which explores the chance for retail entrepreneurs within the Gulf state, amid fast technological change within the area.
As per Snap:
“The innovation surge in Saudi Arabia presents vast opportunities for retailers, yet many lag in embracing change. As consumers rapidly adopt tech-driven shopping experiences, many retailers aren’t moving as fast.”
In a new whitepaper, created along side Kearney, Snap offers perception into the rising alternative within the area, and the place Snapchat matches in as a discovery and eCommerce supply.
The report first appears at how social media customers in Saudi Arabia uncover new merchandise, with social media/model pages being the second commonest supply of information after search.
Which is just about what most would count on, but it surely does current a much bigger alternative for manufacturers to attach by way of social and messaging apps, which the report suggests they aren’t capitalizing on as but.
The report additionally appears on the high social platforms within the area, and the way they’re used:
Whereas additionally offering a broad overview of key motion factors in response to the info:
It’s an attention-grabbing overview of the present Saudi Arabian market, in addition to the place Snap matches in, based mostly on utilization and engagement.
And it may properly provide new pathways to assist drive extra alternatives for the app, which, as famous, Snap really needs because it struggles to maximise its potential.
You may obtain the complete “Retail Innovation vs. Customer Expectation: Who is falling behind?” report here.
