Snapchat Shares New Insights on the Potential of Snap Promotions for Automotive Manufacturers

Snapchat for auto entrepreneurs?

Lengthy referred to as a platform for youthful customers, Snap’s now additionally making a pitch in expanded product classes, which incorporates automotive sellers, who Snap says can attain a captive, engaged viewers within the app.

That is primarily based on a current survey that Snap commissioned from Kantar, for which Kantar gathered responses from over 2,000 Snap customers, aged 18 to 49, with a view to glean perception into the function that the app has performed of their auto shopping for course of.

And the outcomes are considerably stunning.

First off, the info reveals that 54% of Snap customers are actively contemplating a car buy or lease inside the subsequent 12 months, whereas Snapchatters are additionally 1.5x extra prone to be actively trying to find a automotive than non-Snapchatters.

“A significant proportion of these users are employed with higher incomes compared to their counterparts on other platforms, making Snapchat a fertile ground for premium and luxury auto brands. With a strong interest across various vehicle types, including SUVs, sedans, and luxury vehicles, there’s a notable preference for alternative fuel types, such as EVs, PHEVs, and HEVs among Snapchatters.”

Kantar’s analysis additionally discovered that 63% of potential automotive patrons within the app are prone to uncover, analysis, take into account, and even make a purchase order after publicity to model content material on Snapchat, whereas 92% of Snap “Auto Intenders” are prone to take motion after viewing auto content material on Snapchat.

The examine additionally regarded on the function that AR can play within the automotive discovery and buy course of, with 64% of Snap Auto Intenders extra prone to go to a bodily dealership following engagement with AR content material on the platform.

These are some attention-grabbing insights, which may level to new alternatives for auto entrepreneurs, highlighting one other aspect of potential attain that you could be not have thought-about.

And with Pinterest additionally highlighting its potential for auto brands, there could possibly be expanded alternatives in platforms past your present remit.  

Price contemplating in your 2024 planning. 

You may learn Snapchat and Kantar’s full examine findings here.