Snoop Dogg and Grasp P Declare Walmart Sabotaged Their Cereal Deal

12:50 PM PT — Following Snoop Dogg and Master P‘s submitting immediately, Walmart tells TMZ Hip Hop, “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”

Snoop Dogg and Grasp P are accusing Walmart of shelving their Snoop Cereal however not on the principle ground … a brand new lawsuit accuses the grocery big and Publish Meals of deliberately hiding their product!!!

The rap legends’ legal professional Benjamin Crump formally filed docs which TMZ Hip Hop obtained on Tuesday … which allege Walmart and Publish conspired collectively to bury their Broadus Meals firm after agreeing to associate with them.

In accordance with the swimsuit, Publish first tried to purchase out Snoop and P, and later pretended to share their imaginative and prescient by agreeing to undertake their cereal as certainly one of their very own and distribute the product in big-name retailers similar to Walmart.

Broadus Meals argues Publish ought to have stacked the Snoop Cereal subsequent to their different high sellers however Publish solely agreed to the deal to close them out of the market altogether.

Snoop Cereal launched in Walmart in July 2023 however the swimsuit claims clients complained they may now not discover it a couple of months later.

Walmart shops on-line allegedly confirmed the Snoop Cereal to be bought out throughout the board … earlier than retailer workers found the product was being stowed away in again stockrooms far-off from potential consumers and uncoded to promote within the first place.

The dearth of gross sales minimize into P and Snoop’s contract with Publish, which they really feel was the intent all alongside — and so they’re suing for damages they are saying fall underneath the “deceptive trade practices.”

We reached out to Walmart, Publish and P for remark … to date, no phrase again Walmart has chimed in above!!!