The USL is coming to Northeast Florida in 2025, and now followers within the space have a reputation and crest to rally behind.
The possession group for the league’s latest enlargement franchise unveiled the workforce’s identify on Tuesday, December 12: Sporting Membership Jacksonville. In addition they unveiled a crest with “JAX” inside a blue defend, which is inside a blue roundel with orange and yellow bars on the sides. “SPORTING CLUB” is spelled out in white on the highest half of the roundel, whereas “JACKSONVILLE” is spelled out within the backside half.
The membership’s social media handles and posts recommend the workforce identify shall be shortened to “Sporting JAX” in most functions.
A graphic posted by Sporting JAX explains a number of completely different components of the crest, together with the wave form on the prime of the defend, which is “an ode to Jacksonville’s beaches, rivers and Intracoastal waterways.”
The event of the identify and crest included soccer membership branding knowledgeable Erika Bjork and designer Matthew Wolff, who has labored on crests for the likes of Chicago Fire FC and Los Angeles Football Club.
The membership has additionally adopted the motto “Lift Every Voice,” which comes from the hymn “Lift Ev’ry Voice and Sing” — a tune that has turn out to be generally known as the Black Nationwide Anthem of america. The hymn was tailored to music by two brothers initially from Jacksonville, James Weldon Johnson and John Rosamond Johnson.
Sporting Club Jacksonville will discipline a males’s workforce within the USL Championship and a ladies’s workforce within the USL Tremendous League beginning in 2025. The workforce’s possession group contains former NFL quarterback Tim Tebow — who can be part-owner of a brand new ECHL franchise in Stateline, Nevada, that unveiled its name and logo on December 1 — and former Jacksonville Jaguars operating again Fred Taylor.
