Earlier this fall, Spotify was found to be developing a new feature that will enable its streaming app customers to create playlists utilizing AI expertise and prompts. Now, that “AI playlists” characteristic has been noticed within the wild, as a part of a check to see how customers will reply to AI-driven playlist creation. The corporate confirmed the check to TechCrunch, however didn’t share additional particulars concerning the expertise and the way it works, nor did it decide to a launch timeframe.
The characteristic was proven off in a TikTok video by consumer @robdad_ who wrote, “I just randomly discovered Spotify’s ChatGPT?” Based on the screenshots he shared, the AI playlists characteristic is accessed from the “Your Library” tab in Spotify’s app by tapping on the plus (+) button on the prime proper of the display screen. Right here, a pop-up menu seems and the AI playlist characteristic is a brand new choice beneath the present “Playlist” and “Blend” choices.
The characteristic’s description reads “Turn your ideas into playlists using AI” and notes that it’s at present solely accessible in English.
@robdad_ Since when did they’ve this replace on spotify. Now they bought chatGPT making our playlists… additionally wtf is Which Home Exploration😭😭 #spotify #update #ai ♬ Heavy Metal Lover overlapped – jinxknsaudios
After deciding on the choice, customers are introduced with a display screen the place they’ll kind their immediate into an AI chatbot-style field, or flick through a listing of prompt prompts to get began. The video confirmed off immediate concepts like “get focused at work with instrumental electronica,” “fill in the silence with background café music,” “get pumped up with fun, upbeat, and positive songs” and “explore a niche genre like Witch House.”
The consumer chosen the latter immediate and the AI chatbot responded “Processing your request…” after which introduced a pattern playlist. From this display screen, you’ll be able to swipe left to take away any songs you don’t need to refine the playlist additional.
TechCrunch had reported in October that references to this new AI characteristic had been found in Spotify cell by tech veteran Chris Messina, who shared screenshots of a characteristic that will create “playlists based on your prompts.” Nonetheless, Spotify on the time declined to substantiate its plans round AI playlists, saying it wouldn’t touch upon hypothesis about new options.
The corporate at present continues to be attempting to downplay consumer expectations and pleasure across the AI playlists characteristic, solely confirming that it was a check in the interim.
“We routinely conduct a number of tests. Some of those tests end up paving the path for our broader experience and others serve only as an important learning,” a Spotify spokesperson stated. “We don’t have anything further to share at this time,” they added.
Although the corporate isn’t but able to decide to the launch of AI playlists, the streamer has been closely investing in AI throughout its app, together with with the launch of an AI DJ at the beginning of the year, which offers personalized playlists and commentary in an AI voice that’s based on Spotify’s head of cultural partnerships Xavier ‘X’ Jernigan. That characteristic turned globally available in August.
Talking about DJ’s launch, Spotify’s head of Personalization, Ziad Sultan famous the corporate has “a large research team that is understanding all the possibilities across Large Language Models, across generative voice, [and] across personalization.” He instructed TechCrunch that Spotify desires to be recognized for its “AI expertise.”
Spotify CEO Daniel Ek additionally teased different methods the corporate has been putting AI to use at the company, saying Spotify could look to make use of generative AI to summarize podcasts and routinely create audio advertisements. He’s additionally touted AI’s position in music creation, saying he may envision artists using AI tools as they create new songs. Spotify has moreover looked into using AI to create host-read podcast ads that sound like the true particular person, and makes use of AI to energy its personalization applied sciences. That it could flip AI to one of many extra in style use circumstances for its app — playlist creation — then, shouldn’t be a stretch.
It stays to be seen if and when the brand new AI characteristic goes reside to the general public. Within the meantime, tell us when you have the characteristic in your app and the way properly you assume it really works.
Sarah Perez is accessible at [email protected] and (415) 234-3994 on Sign.
