Stewart-Haas Racing and Chase Briscoe on Tuesday (November 28) has introduced that Mahindra Tractors has renewed and expanded its partnership with the group as a part of multi-year deal.
Mahindra Tractors, a model of Mahindra Ag North America, will proceed its function because the group’s major sponsor whereas growing its presence on Chase Briscoes’s #14 Ford Mustang within the NASCAR Cup Collection.
The long-lasting red-and-black #14 Mahindra Tractors Ford Mustang made its debut within the 2022 Cup Collection at Conflict on the Coliseum exhibition race in Los Angeles. The corporate received its first race within the fifth begin as a major sponsor when Chase Briscoe crossed the end in first place at Phoenix Raceway.
In a press release, the President and CEO, Mahindra Ag North America and Mahindra Automotive North America, Viren Popli, stated he’s completely happy to proceed their partnership with Stewart-Haas Racing.
“Our partnership with Stewart-Haas Racing has been instrumental in building awareness for the Mahindra brand in North America. We look forward to continuing our sponsorship into the 2024 season. As owners of Mahindra Tractors, Tony and Chase appreciate the benefits our tractors deliver to the market and speak the same language as our dealers and customers. They are the perfect brand ambassadors for our tractors,” Popli stated as quoted by speedwaymedia.com.
Mahindra Tractors served in 15 races this previous season as a major sponsor. The Indian-origin model featured a particular Tony Stewart “you old goat” scheme impressed by Briscoe’s and Stewart’s Mahindra TV commercials at 2023 GEICO 500 at Talladega Superspeedway. Briscoe completed fourth within the occasion.
“I’ve had the honor of representing Mahindra Tractors” – Chase Briscoe
The 28-year-old lately accomplished his third NASCAR Cup Collection season with SHR. The season had been disappointing for him,with him ending thirtieth in points table with 4 top-five finishes.
Chase Briscoe takes satisfaction in representing the tractor firm. In a group launch, he stated:
“I’ve had the honor of representing Mahindra Tractors since they first came into NASCAR and I’m blessed to have this relationship continue. Mahindra is a people-first company, and it starts with their dealer network and goes all the way up to their corporate offices in Houston. It’s a true partnership that extends beyond the racetrack.”
Catch Chase Briscoe and Stewart-Haas Racing in motion when the 2023 NASCAR Cup Collection kicks off with the Daytona 500 on the historic Daytona Worldwide on February 18.
