Taylor Swift’s launch of her latest album, The Tortured Poets Division, was already set to be the music trade occasion of the yr, however she doubled down the gross sales energy of the report two hours after its launch.
As an alternative of being a typical one-album launch, Tortured Poets, has twice the variety of typical tracks, Swift revealed in a 2:00 a.m. ET social media submit.
“It’s a 2am surprise: The Tortured Poets Department is a secret DOUBLE album. ✌️,” she posted on Threads. I’d written a lot tortured poetry up to now 2 years and needed to share all of it with you, so right here’s the second installment of TTPD: The Anthology. 15 additional songs. And now the story isn’t mine anymore… it’s all yours.”
Looking back, Swift has been hinting at this announcement for the reason that second she revealed the album on the Grammy Awards. Followers (and media) simply couldn’t determine the clues.
On the podium, accepting the award for Greatest Pop Vocal Album, she flashed a “V for victory” hand signal, which nobody paid a lot consideration to. However as Swift would market the album on social media, the 2 fingers confirmed up repeatedly. Now we all know why.
It’s not solely excellent news for followers, it’s a symbolic completely different type of finger to the events that leaked the primary half of Tortured Poets on-line Wednesday night time.
The album is extensively anticipated to be the highest vendor of 2024, breaking first week gross sales data and sending Swift’s fame (and fortune) to even greater ranges. And if it does break that report, she’ll solely be topping herself.
Swift set the current record final October with the discharge of 1989 (Taylor’s Version). In its first week, that album topped Billboard’s charts with 1.653 million models, signifying each album gross sales and streaming figures.
