Telegram is launching advert income sharing subsequent month utilizing toncoin

Telegram CEO and founder Pavel Durov announced right now that the corporate is launching its advert platform subsequent month, permitting channel homeowners to obtain monetary rewards. The corporate can pay out rewards utilizing toncoin on the TON blockchain. Channel homeowners will begin receiving 50% of all income that the corporate makes from displaying adverts of their channels.

Telegram channels permit customers to broadcast public messages to massive audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Adverts, its promotion device. In March, the Telegram Advert Platform will open to channel homeowners in practically 100 international locations, marking a serious shift towards content material monetization.

The corporate didn’t present any specifics about eligibility, however TechCrunch has reached out to be taught extra.

“To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain,” Durov wrote in his announcement publish on Telegram. “Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.”

The TON token soared practically 40% to over $2.92 following the speedy launch of the information, and is sitting at $2.65 on the time of writing.

With this newest announcement, Telegram will likely be becoming a member of the likes of YouTube and X (previously Twitter), each of which provide advert income sharing with customers. YouTube provides a 55% share of advert income to creators within the YouTube Associate Program, whereas X began offering revenue sharing to customers in July 2023. Meta additionally has additionally been testing a brand new payout mannequin for its Adverts on Reels monetization program.

Telegram has greater than 800 million month-to-month lively customers around the globe, and Telegram customers generate over 500 billion views in broadcast channels each month.