Tesla may make its numbers on the sale of its automobiles, however the automaker has a curious facet gig: providing head-scratching merchandise. Previous choices have included Tesla-branded bottle openers, tequila, and beer. Now you may add sledgehammers to the record.
The corporate has unveiled what it calls the CyberHammer, a singular advertising and marketing system that each harkens again to the revealing of the corporate’s CyberTruck and doubles as a option to enhance flagging gross sales.
Earned. Not given.
CyberHammer now accessible as referral award 📐🔨 pic.twitter.com/uhyPJIYCTw
— Tesla North America (@tesla_na) March 21, 2024
Tesla’s Cybertruck has a particular historical past in terms of sledgehammers. 5 years in the past, when Elon Musk was demonstrating the digital pickup’s power, he known as up chief designer Franz von Holzhausen onto the stage to take a number of whacks at it with a sledgehammer.
The primary swing appeared to go nice. It bounced off the truck with no dent. What Musk and von Holzhausen didn’t understand, although, was the impression had cracked the base of the window. So when von Holzhausen threw a steel ball on the home windows as a continuation of the show, they cracked in a spider-web sample.
To Tesla’s credit score, the corporate is displaying a humorousness about all of that, etching the identify “Franz” onto every of the CyberHammers.
Earlier than Musk’s fan base rushes to purchase the newest odd providing, remember that the principles are a bit completely different this time.
To get one of many 800 CyberHammers, you’ll need to persuade pals to purchase a Tesla by way of the corporate’s referral program.
Tesla house owners have a particular code that lets them earn rewards when somebody buys a automobile utilizing that code. Usually, these rewards are Tesla merchandise or free Supercharging, however now the CyberHammer is within the combine.
Not surprisingly, the Cyberhammer has already develop into a sizzling merchandise within the secondary market. Costs on Ebay presently range from $3,900 to $6,000.
