In 2022, Lenny Rachitsky determined to attempt a brand new enterprise: Lenny’s Podcast.

The now 42-year-old had based a profitable e-newsletter about product administration, Lenny’s Newsletter, in 2019. Rachitsky was making a great dwelling writing one put up per week and dealing 10 to twenty hours on every, and wasn’t certain he wished to tackle one other challenge. However one other podcast host satisfied him to provide it a attempt.

Lenny’s Podcast shortly discovered an viewers. He now posts two episodes per week interviewing specialists within the area of product administration and brings in additional than $500,000 per yr. That is on prime of the greater than $500,000 he already brings in from the e-newsletter.

For anybody seeking to get their very own related tasks off the bottom, “the main thing I’ve learned about being successful in this path is all that really matters is quality and consistency,” he says.

Here is why.

Clear up issues and ‘individuals will hear, learn, subscribe’

On the subject of high quality, for Rachitsky, “the way I think about it is [what] problem are you solving for people,” he says.

Folks face all types of issues: They wish to excel at their jobs. They wish to earn extra money. They wish to enhance their cooking or learn to be higher dad and mom. “And if you can solve those problems for people better than what’s out there, people will listen, read, subscribe, share, all those sorts of things.”

A few of Rachitsky’s hottest posts of all time embrace easy methods to affect individuals, which product managers must do of their jobs, easy methods to get higher at product technique, easy methods to strengthen your communication expertise and easy methods to construction your pitch to leaders.

“If you’re not solving people’s problems well enough,” he says, “you’re not going to succeed.”

‘There’s simply countless attention-grabbing individuals to speak to’

Then there’s consistency. Rachitsky plans to stay to his once-a-week e-newsletter put up and twice-a-week podcast episodes. He finds there is not any dearth of content material for him to maintain up this tempo.

Having labored as a product supervisor and engineer for greater than a decade and accrued quite a lot of know-how about easy methods to do the job, “I find that I have endless things I could write about,” he says. He has a working record of matters that is normally about 15 objects lengthy.

The identical is true along with his podcast. “There’s just endless interesting people to talk to and learn from,” he says. “And I have this long list I keep of people I want to bring on the podcast that just keeps growing.”

That is what’s helped hold each of his tasks going and what he believes retains individuals coming again. “Most of the success in this world, in my opinion,” he says, “is the combination of high quality over and over and over again.”

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