The makers of professional images app Halide enterprise into video with Kino, due this February

Lux, the startup and makers of the favored professional images app Halide and others, is venturing into video. The group at the moment introduced its plans to debut a brand new app, Kino, arriving in roughly two months’ time, that can permit iPhone customers to work with video in a extra skilled capability.

The information follows advances in iPhone video seize that have allowed Apple to film its own press events utilizing an iPhone 15 Professional Max alongside different skilled tools. Recording artist Oliva Rodrigo also released a music video for her track ‘Get Him Back!’ using an iPhone 15 Pro.

The Lux group moreover confirms that final fall’s launch of Log video support, which Lux co-founder Ben Sandofsky says is to “videomakers as RAW is to photographers,” impressed the group to construct the brand new app for video.

“Since we launched Halide in 2017, one of our top questions from users has been ‘When are you going to add video capture?’” says Ben Sandofsky, in an announcement video. The corporate’s well-received Halide app had initially capitalized on the iPhone’s help for RAW images to win an Apple Design Award and acquire it many followers, who’ve now been clamoring for video help in Halide.

“…I’m really excited to today announce: never. Halide is never going to be able to capture video,” Sandofsky teases.

As an alternative, the corporate is creating a brand new app for this goal known as Kino. The explanation to construct this as a separate app, past having the ability to monetize the function as a further product, has to do with the use circumstances for the 2 merchandise. Halide is targeted on the professional images market whereas Kino will give attention to professional videography, so presumably may have a bunch of extra options that would result in litter if included within the Halide app.

Sandofsky says the group has a deadline of February to ship it as he’s quickly to be a father. So, he explains, “We thought it would be fun this time to take you along this insane journey.”

Meaning, as an alternative of constructing in secret adopted by a splashy launch, the group at Lux will take customers behind the scenes of app constructing as they weigh issues like engineering issues and design issues that go into creating Kino.

Way more isn’t but identified about what Kino will embrace or when, precisely, it’ll arrive, however it’s more likely to be one other well-built app, contemplating the startup’s observe document for iPhone images.