Welcome again to Discovered, the place we get the tales behind the startups.
This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda house after working in kombucha and discovering the optimistic impacts of being attentive to microbiome well being. Goodwin additionally talked about:
- How he balances being a CEO and nonetheless formulating all the brand new Olipop flavors himself
- What it has been like fundraising for a riskier, and really saturated, shopper class like beverage
- The corporate’s development and the way it has been in a position to safe a sizeable penetration in retail shops already
Within the outro, Dom and Becca discuss a bit concerning the firm’s advertising and marketing technique that leans closely on nostalgia. Additionally they discuss concerning the questions they wished they dove into extra, like what the method was prefer to get Olipop eligible for Medicare reimbursements. Plus, they discuss their relationship — and lack thereof — to the soda class typically.
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