Tiger Woods has a brand new advertising associate after ending a long-term endorsement deal with Nike earlier this yr.
The 48-year-old legend has inked a pact with TaylorMade Golf to create an attire line that may debut in Could, the corporate stated. Woods already performs with TaylorMade golf equipment, having first joined forces with the model in 2017. Monetary phrases of the deal weren’t disclosed.
“It won’t help you hit it further but you’ll look better than you do right now,” Woods stated throughout an occasion to unveil the brand new model in California.
Woods is probably the most profitable participant of the previous 25 years with 15 main golf championships — second solely to Jack Nicklaus. His profession has been slowed by accidents over the previous decade, although. He performed in simply two PGA Tour occasions final yr and his most up-to-date victory got here in 2020.
“This isn’t an endorsement deal where an athlete comes in, you build a brand and you hope things go well. This is a full on, unequivocal, committed partnership. We make every decision together,” stated David Abeles, president and chief government of TaylorMade.
TaylorMade, acquired by South Korean personal fairness agency Centroid Funding Companions in 2021, is betting that Woods nonetheless has advertising energy. The brand new line, known as Solar Day Pink after Woods’ custom to put on that shade shirt throughout the remaining spherical of tournaments, plans to ultimately develop into footwear and clothes for ladies and youngsters. It is going to initially be offered on-line within the US and Canada.
The partnership with Nike was probably the most profitable in sports activities historical past with Woods incomes greater than $600 million throughout a relationship that dated again to 1996. It additionally had a big effect on each side, serving to increase his star energy and construct Nike’s fledgling golf enterprise.
It began with a ardour. The eagerness of competing. Of competing towards ourselves. The sector. The course. Life. Out of that keenness, @SunDayRed rises.
Begin your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
