TikTok’s rolling out another way for live-streamers to generate direct leads from their broadcasts, with the option to switch on DMs during live-streams.

As you can see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing live-stream creators that they can activate DMs during streams via a “LIVE setup for client acquisition” menu within the broadcast options.

That’ll then add a message CTA button within your broadcast, so that viewers can quickly and easily get in contact during the stream.

Which could be a good way to generate leads, and spark more interest during your TikTok LIVEs.

TikTok’s been trying to boost interest in live-stream commerce after seeing big success with the same in China, where live commerce now generates the majority of the revenue in Douyin, the local version of the app.

Indeed, Douyin is now generating $500 billion in sales per year, with its streaming offerings generating big interest, though the same hasn’t caught on in Western markets as yet.

That said, interest in TikTok shopping is growing. Last year, TikTok reported a 3x increase in sales on Black Friday, with live-stream sales, in particular, driving significant interest. TikTok’s also seeing more interest in its in-stream shopping options in South East Asian markets.

At the same time, TikTok reports that general interest in live-streaming in the app is also rising.

TikTok says that over 100 million creators went live in the app in 2024, with 46 million creators launching their first-ever stream.

So there are signs of potential growth, and as such, adding in more options to drive LIVE commerce and sales activity seems like a logical growth push for the app.

LIVE DMs is another step in this direction, and maybe, that could help to spark more interest from brands in broadcasting in the app.

Either way, it’s another consideration for your TikTok approach.

We’ve asked TikTok for info on whether this is being rolled out to all users, and we’ll update this post if/when we hear back.