TikTok has announced its annual Tremendous Bowl Tailgate in-app occasion, which this 12 months will characteristic singer Gwen Stefani because the star of the TikTok present.
As defined by TikTok:
“For the fourth year, in partnership with TikTok, fans watching across the world can tune in on @NFL on TikTok for hours of live programming featuring a live musical performance from Gwen Stefani, NFL special guests and TikTok creators. The Super Bowl LVIII TikTok Tailgate invites all fans into the league’s premier Super Bowl pregame celebration LIVE from Allegiant Stadium in Las Vegas.”
Along with the in-app activation, components of TikTok’s occasion can even aired on TV as a part of the CBS Tremendous Bowl LVIII Pregame Present, which is able to give TikTok extra publicity, additional embedding it into the cultural zeitgeist.
Sports activities-related content material has been gaining traction within the app. Final February, TikTok reported that just about all main sports activities have been seeing important will increase in engagement, year-over-year.
As you may see, person curiosity in American soccer particularly has been rising, and with TikTok additionally tying its Tremendous Bowl activation into its rising value as a music discovery platform, it might additionally current an excellent alternative for manufacturers to faucet into the encompassing exercise.
Certainly, TikTok says that its annual Tremendous Bowl Tailgate occasion is gaining extra traction yearly.
“The Super Bowl LVIII TikTok Tailgate started at Super Bowl LIV, with the goal of bringing virtual fans into Super Bowl celebrations with Miley Cyrus during the pandemic. Since then, the event has grown immensely as the ultimate celebration for the big game, with past headliners such as The Chainsmokers, The Black Keys and Jason Derulo.”
So it’s as a lot in regards to the musicians as it’s the sport itself, however nonetheless that’s a doubtlessly invaluable angle for TikTok to take, because it seems to be to maximise seasonal curiosity.
Value contemplating in your planning. It’s also possible to analysis probably the most related hashtags for the occasion by way of TikTok’s Creative Center.
