TikTok Declares New Integration for Apple’s SKAdNetwork Marketing campaign Monitoring Course of

TikTok has announced a brand new resolution for Apple’s SKAdNetwork (SKAN), which is the advert and app efficiency monitoring different that Apple now supplies for entrepreneurs who want to measure marketing campaign efficiency, whereas grappling with lowered datasets attributable to Apple’s iOS 14 App Tracking Transparency update.

SKAdNetwork allows anonymized efficiency monitoring, constructed into Apple’s app community, so you possibly can nonetheless collect marketing campaign efficiency suggestions from the system, even with customers switching off full monitoring.

To be able to facilitate this, TikTok has now constructed a brand new SKAdNetwork framework into TikTok Advertisements Supervisor, which categorizes privateness thresholds into 4 completely different ranges, with every degree then corresponding “to varying degrees of granularity to be reported back to TikTok”.

As defined by TikTok:

“This tiered approach empowers Apple to enhance its API with crucial new features. As a result, mobile marketers and networks gain more information and reporting capabilities, leading to more meaningful campaign optimization through actionable insights.”

Yeah, it’s a technical resolution, not for on a regular basis advertisers. However for these in search of extra in-depth knowledge, and a greater approach to work with the most recent Apple monitoring modifications, the brand new SKAdNetwork resolution may present helpful perception.

And when you’ve got no clue what any of this even means, you’re in luck, as a result of TikTok has additionally revealed a new overview manual, in partnership with AppsFlyer, to elucidate SKAdNetwork in additional element.

Primarily, the SKAdNetwork course of will offer you extra efficiency knowledge, through iOS actions, whilst customers change off app monitoring.

It’s not the identical degree of perception that you simply had beforehand, but it surely’s higher than nothing, and it’ll higher inform your total marketing campaign method.

And it could enhance efficiency. TikTok says that adopting SKAN 4.0 on TikTok has resulted in decrease price per acquisition and better conversion charges for a lot of companions.

When you have the technical capability, and also you want extra knowledge, it might be a great consideration.

You may study extra about TikTok’s SKAdNetwork integration here.