Might TikTok be trying to get creators extra aligned with the horizontal show format?
The platform that popularized full-screen vertical movies is now seemingly pushing some creators in the direction of horizontally shot content as an alternative, in accordance with screenshots posted by some customers.
As you possibly can see on this instance, posted by Jules Terpak (and shared by Matt Navarra), TikTok is providing some creators “increased views” on content material shot in panorama format.
As per TikTok:
“Landscape videos, where the width is greater than the height and are over 1 minute in length, are the only ones eligible to receive increased views.”
Any movies that meet the acknowledged necessities shall be boosted within the app for 72 hours, which may very well be a big posting incentive for TikTok creators looking for extra publicity within the app.
However it’s an attention-grabbing swap in TikTok’s conventional focus.
As famous, vertical video is TikTok’s core providing, and the recognition of that format within the app has prompted just about each different social app to observe the identical development, and at the least experiment with their very own vertical, full-screen video show choices. Which has led to important progress in video engagement in different apps, so why TikTok would now be trying to transfer away from it does appear unusual.
However then once more, that is unlikely to be TikTok transferring away from its core format, as such, however extra of a push to broaden its content material varieties, which it’s additionally been making an attempt to do through its Creativity Program, in encouraging creators to publish longer movies, in numerous kinds and codecs, with a purpose to broaden its content material pool.
(Value noting too that TikTok added a point out of “landscape format” to its “Best Content Formats” itemizing on the Creativity Program overview page late final 12 months.)
TikTok’s additionally experimenting with 30-minute clips as one other component, and possibly, on this context, panorama movies are simply one other ingredient in its broader progress combine, because it seems to be to attraction to extra customers, and preserve issues attention-grabbing.
It simply appears odd that it could be trying to get customers to show their gadget. As a result of presumably, you’d additionally then have to show your cellphone again round once more as you scroll.
Or possibly, if TikTok can get sufficient panorama clips within the app, it might provide a devoted stream of panorama solely content material, which might then result in new tendencies and alternatives.
Perhaps, too, TikTok is trying to put together for the arrival of viewing in headsets, the place panorama content material could be a greater match.
We’ve requested TikTok for extra info on this experiment, and we’ll replace this publish if/after we hear again.
