TikTok has printed a brand new content planning guide for 2024, which incorporates all the important thing dates to concentrate on, together with varied pointers and notes, to help in your marketing campaign technique.
The information takes a special strategy to the standard content material calendar templates, with extra concentrate on easy methods to take advantage of particular occasions.
As defined by TikTok:
“We want to give you the most relevant tools and easy-to-implement advice so that you can choose which key moments to prioritize for your marketing strategy in 2024. That’s why we’ve decided to not only make a bespoke calendar for each major region across North America, Europe and the Middle East, but we’ve also added some top tips for making the most out of TikTok year round.”
As such, the information contains each key dates and extra tips on easy methods to use TikTok’s varied advert instruments and capabilities.
As you possibly can see, every date interval has an summary of key occasions, together with pointers on the finish as to easy methods to use varied TikTok advertising components.
There’s additionally a marketing campaign planner template on the finish, all with hyperlinks to related instruments to assist maximize your efforts.
So it’s a bit totally different to the common calendar listings, nevertheless it may assist to focus on extra particular instruments and processes that will help you get your campaigns on observe.
It’s a useful overview both approach.
You’ll be able to obtain TikTok’s 2024 advertising calendar here (with electronic mail sign-up).
