After hints of it have been noticed floating round in the main app over the last few weeks, TikTok has now officially launched its new, devoted photo-sharing app, known as “TikTok Notes”, with customers in Australia and Canada capable of obtain the separate picture app.
As you possibly can see in these pictures, TikTok Notes is a primary photo-sharing app, with pictures and their descriptions as you possibly can already discover on TikTok, however gathered into their very own house.
As defined by TikTok:
“We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of one’s day, the TikTok Notes experience is designed for those who would like to share and engage through photo content.”
The app format is paying homage to Pinterest, whereas additionally bearing similarities to TikTok’s eCommerce app “Lemon8,” which it launched last year.
In truth, it seems virtually precisely like Lemon8, with out the product focus.
As you possibly can see in these pictures, it’s a type of staggered tile show of pictures from TikTok, with plenty of them not likely making as a lot sense with out the broader context of TikTok’s video feed, although that’ll ideally change over time, as customers publish extra to the app particularly.
Person profiles additionally look loads like TikTok, with the identical primary format, together with some cool neon coloured icons.
When it comes to posting, you possibly can add as much as 34 pictures to a single publish, with the photographs offered as a side-scrolling, carousel-like assortment. You even have a 4,000 character caption restrict, together with a title part.
Which is one thing, I suppose, although proper now, it’s a reasonably bland app, like TikTok, however with out the important ingredient that makes TikTok compelling, being quick movies.
Like, does anybody actually need this?
I suppose, for TikTok, it’s trying to department out into new areas, and experimenting with further codecs and choices with a view to probably capitalize on new alternatives.
It additionally follows the success of Tencent-backed Xiaohongshu in China, which is actually an area model of Instagram. That’s seen an enormous rise within the Chinese language market, which has additionally expanded into eCommerce alternatives.
Seemingly, TikTok’s hoping to duplicate that with Notes in Western markets. However in Western markets, we have already got Instagram, so the the technique just isn’t fully clear.
In any occasion, it’s one other experiment, which TikTok might be hoping to make use of to broaden its footprint.
Will it work? Most likely not, however perhaps it catches on, and supplies a brand new outlet for creators.
