After hints of it had been noticed floating round in the main app over the last few weeks, TikTok has now officially launched its new, devoted photo-sharing app, known as “TikTok Notes”, with customers in Australia and Canada in a position to obtain the separate picture app.
As you may see in these photographs, TikTok Notes is a primary photo-sharing app, with photographs and their descriptions as you may already discover on TikTok, however gathered into their very own house.
As defined by TikTok:
“We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of one’s day, the TikTok Notes experience is designed for those who would like to share and engage through photo content.”
The app format is paying homage to Pinterest, whereas additionally bearing similarities to TikTok’s eCommerce app “Lemon8”, which it launched last year.
The truth is, it appears to be like virtually precisely like Lemon8, with out the product focus.
As you may see in these photographs, it’s a type of staggered tile show of photographs from TikTok, with a whole lot of them probably not making as a lot sense with out the broader context of TikTok’s video feed, although that’ll ideally change over time, as customers submit extra to the app particularly.
Consumer profiles additionally look so much like TikTok, with the identical primary format, together with some cool neon coloured icons.
By way of posting, you may add as much as 34 photographs to a single submit, with the images offered as a side-scrolling, carousel-like assortment. You even have a 4,000 character caption restrict, together with a title part.
Which is one thing, I suppose, although proper now, it’s a reasonably bland app, like TikTok, however with out the important ingredient that makes TikTok compelling, being quick movies.
Like, does anybody really need this?
I suppose, for TikTok, it’s trying to department out into new areas, and experimenting with further codecs and choices to be able to doubtlessly capitalize on new alternatives.
It additionally follows the success of Tencent-backed Xiaohongshu in China, which is basically an area model of Instagram. That’s seen an enormous rise within the Chinese language market, which has additionally expanded into eCommerce alternatives.
Seemingly, TikTok’s hoping to copy that with Notes in Western markets. However in Western markets, we have already got Instagram, so the the technique will not be solely clear.
In any occasion, it’s one other experiment, which TikTok shall be hoping to make use of to broaden its footprint.
Will it work? Most likely not, however possibly it catches on, and supplies a brand new outlet for creators.
