TikTok Proclaims New Integration for Apple’s SKAdNetwork Marketing campaign Monitoring Course of

TikTok has announced a brand new answer for Apple’s SKAdNetwork (SKAN), which is the advert and app efficiency monitoring various that Apple now gives for entrepreneurs who wish to measure marketing campaign efficiency, whereas grappling with decreased datasets as a consequence of Apple’s iOS 14 App Tracking Transparency update.

SKAdNetwork permits anonymized efficiency monitoring, constructed into Apple’s app community, so you may nonetheless collect marketing campaign efficiency suggestions from the system, even with customers switching off full monitoring.

With a view to facilitate this, TikTok has now constructed a brand new SKAdNetwork framework into TikTok Advertisements Supervisor, which categorizes privateness thresholds into 4 totally different ranges, with every stage then corresponding “to varying degrees of granularity to be reported back to TikTok”.

As defined by TikTok:

“This tiered approach empowers Apple to enhance its API with crucial new features. As a result, mobile marketers and networks gain more information and reporting capabilities, leading to more meaningful campaign optimization through actionable insights.”

Yeah, it’s a technical answer, not for on a regular basis advertisers. However for these looking for extra in-depth knowledge, and a greater option to work with the newest Apple monitoring adjustments, the brand new SKAdNetwork answer might present priceless perception.

And in case you have no clue what any of this even means, you’re in luck, as a result of TikTok has additionally revealed a new overview manual, in partnership with AppsFlyer, to elucidate SKAdNetwork in additional element.

Basically, the SKAdNetwork course of will give you extra efficiency knowledge, through iOS actions, whilst customers change off app monitoring.

It’s not the identical stage of perception that you just had beforehand, nevertheless it’s higher than nothing, and it’ll higher inform your general marketing campaign strategy.

And it could possibly enhance efficiency. TikTok says that adopting SKAN 4.0 on TikTok has resulted in decrease value per acquisition and better conversion charges for a lot of companions.

In case you have the technical capability, and also you want extra knowledge, it could possibly be a great consideration.

You possibly can study extra about TikTok’s SKAdNetwork integration here.