TikTok has announced a spread of activations for the 96th Oscar Awards ceremony, in partnership with the Academy of Movement Image Arts and Sciences and Disney, which can embrace each IRL and in-app activations for the occasion.
Which might additionally present alternatives for film-related tie-ins and dialogue, because the hype round Oscars night time heats up.
First off, TikTok’s sending two of its high movie creators to the Oscars crimson carpet to interview celebrities arriving for the occasion.
As per TikTok:
“On March 10th at 5:00 pm ET / 2:00 pm PT, #FilmTok creators Joe Aragon (@cinema.joe) and Yasmine Sahid (@ladyyasmina1) will bring the TikTok community directly to the Oscars red carpet as they host a LIVE streamed on @tiktok, @oscars, and @abcnetwork in the US.”
Which is an enormous alternative for TikTok to showcase a few of its high expertise to a wider viewers, and can little question spark extra curiosity within the broader #FilmTok group.
The direct integration with the Oscar’s mainstream protection will see much more film-related dialogue taking place within the app, which as famous, might current new alternatives for associated tie-ins and engagement.
TikTok’s additionally including an Oscars Search Hub, which can embrace all the most recent speeches, results, and voting polls main as much as the night time.
“You can also complete fun film-related tasks to receive themed profile frames, and show off your knowledge by posting with #Oscars to get involved in the conversation.”
Customers can seek for “Oscars” to find the in-app activation.
Lastly, TikTok has additionally added a spread of Oscars-themed visible results, offering extra methods for customers to interact within the ceremony.
TikTok has grow to be a key supply of entertainment-based content material for a lot of customers, and as such, it is sensible for the app to lean into main occasions just like the Oscars to maximise cultural engagement.
The encompassing hype presents a key alternative for TikTok to bolster its function as a trending power, whereas additionally giving manufacturers and creators extra methods to hyperlink into the identical.
You’ll be able to learn extra about TikTok’s Oscars activations here.
