TikTok has introduced a new partnership with the British Olympic and Paralympic teams, which can see British athletes utilizing the app to attach with followers round and throughout the upcoming Video games.
As defined by TikTok:
“The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow their personal fanbase through TikTok, while encouraging support for the entire teams across the UK in the lead up to Paris 2024.”
The initiative will see TikTok facilitate content material workshops for a whole lot of Workforce GB and ParalympicsGB athletes forward of the Video games, offering beneficial media coaching and content material creation steering, aimed toward enhancing their use of TikTok particularly.
Along with expertise workshops, TikTok may also be working purpose-built content material creation areas at each the Workforce GB Home and the ParalympicsGB Home, offering one other method to assist join athletes with their supporters within the app.
It’s an attention-grabbing collaboration, particularly contemplating the UK Authorities’s ongoing issues across the potential safety dangers of TikTok use.
Already, TikTok has been banned from government-owned devices in the region, primarily based on a Cupboard Workplace Ministers’ safety evaluation, which discovered that there was cause to be involved concerning the vulnerability of delicate data within the app, because it may very well be accessed by third events.
The app is at present beneath additional evaluation by the Nationwide Cyber Safety Centre, which might see much more restrictions enacted in future.
But, on the identical time, TikTok does present a beneficial hyperlink to youthful demographic teams, which can doubtless make it a key driver of engagement, and sentiment, across the Olympics.
I imply, the latter is part of the broader concern across the app, that it may be used to govern customers primarily based on its recognition. However the UK Olympic groups clearly really feel protected in utilizing the app, and boosting their attain amongst a brand new technology of sports activities followers.
It’ll be attention-grabbing to see if different nations additionally look to facilitate related agreements, with the worth of TikTok’s attain probably outweighing lingering issues. Certainly, simply yesterday, U.S. President Joe Biden additionally posted to the app for the first time, which might recommend that the Biden marketing campaign will likely be trying to make the most of TikTok to reinforce its messaging with youthful voters.
That’s regardless of the U.S. Authorities still weighing a full ban of the app on account of issues about its hyperlinks to the Chinese language Authorities.
It’s a little bit of blended messaging as to the precise dangers posed, however seemingly, even authorities businesses are comfy utilizing the app, inside sure limits.
