TikTok has announced a brand new slate of activations and programming for Worldwide Ladies’s Day, which is that this Friday the eighth of March.
And the occasions will prolong past the day itself, with numerous new initiatives designed to offer ongoing help for female-owned creators and types.
First off, TikTok’s launching a brand new #WomenOfTikTok Creator Program, which is able to present help for feminine creators which are utilizing TikTok “to break barriers and inspire”.
As per TikTok:
“The three-month program will launch in Spring 2024. Participating creators will have the opportunity to meet other trailblazing women and learn how to elevate their content through exclusive programming and educational opportunities. We are excited to empower our women creator community to unleash their creativity through the Power of We!”
TikTok will even be internet hosting a two-part virtual bootcamp for feminine enterprise house owners, designed to assist them maximize their advertising on TikTok, whereas it’s additionally working a LIVE session with girls entrepreneurs from @urbandessertlab and @bridalbabes, who’ll share their insights into easy methods to use TikTok for enterprise.
Customers will have the ability to head to the devoted Worldwide Ladies’s Day content hub to be taught extra in regards to the numerous activations.
Lastly, TikTok’s additionally launching a brand new marketing campaign for IWD referred to as “The Power of We”, which is able to spotlight and rejoice feminine creators.
Regardless of ongoing challenges to its platform, which might ultimately lead to it being banned within the U.S., TikTok continues to help key initiatives to focus on completely different person communities. Worldwide Ladies’s Day is one other alternative on this respect, and it’s good to see TikTok making an effort to showcase feminine creators.
