TikTok’s seeking to additional solidify its hyperlinks with the music trade with the launch of a brand new “Artist Account” option, which is able to present extra instruments to assist musicians construct their presence within the app.
And whereas the function known as “Artist Account”, it might as nicely be labeled “Musician”, as a result of proper now, all the options are aligned with serving to musicians to advertise their content material in-stream. Although possibly, TikTok may look to develop on this in future to assist spotlight a broader vary of artists and creators.
As defined by TikTok:
“The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan on TikTok. Now available to every artist or musician that has released music, the Artist Account is the shop window for fans to learn more about your music, creative process and to discover the latest releases.”
TikTok’s Artist accounts will present a spread of showcase choices, together with a brand new “Artist” tag for profiles, in addition to a devoted music tab to showcase your newest tracks.
Artist account holders may also have the ability to spotlight their newest tracks for as much as 14 days earlier than launch, and for 30 days after with a “New” tag, whereas they’ll additionally have the ability to pin a most popular submit to the highest of the invention web page for his or her music.
There are additionally extra components, just like the capability to create “Behind the Song” explainer clips that can present up in search streams, and different music spotlight options.
It’s a wise replace, particularly given the app’s rising value as a music discovery source, which now sees increasingly musicians seeking to set up themselves within the app.
Certainly, TikTok is now a critical consideration for record labels as they work to showcase their newest artists and tracks. The platform has already sparked new careers, rejuvenated older ones, and even now has some artists changing the names of their songs to raised align with in-app traits.
TikTok’s seeking to take this even additional subsequent month, when it hosts its personal real-life concert event, because it seems to be to double-down on its music discovery energy, and solidify its trade presence.
Offering rising artists with new promotional instruments is one other step on this, which is able to assist TikTok strengthen its place as a key vacation spot for music promotion and discovery.
