TikTok Provides New Influencer Audio Clips to its Business Sounds Library

TikTok has added some new elements to its “Sounds for Business” audio library, with additional audio clips from a spread of TikTok influencers, that are free to make use of for advertisers within the app.

The brand new audio samples, obtainable in TikTok’s “Commercial Audio Library”, will present extra choices on your campaigns.

As per TikTok:

“Our all-new Sounds for Business – Voice Clips were developed to help brands of all sizes easily create a diverse range of sound-rich content with 18 custom voiceover audio templates you can use in all of your TikTok videos. Recorded by superstar TikTok Creators Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters and Very Gay Paint, these free tracks add some of the platform’s most recognizable voices to your videos and offer the perfect soundtrack for trend-ready content.”

So the concept is that you just’ll be capable of use extra recognizable voices in your TikTok promotions, through audio clips recorded by platform stars.

It’s an attention-grabbing consideration, primarily facilitating creator partnerships, of kinds, with out manufacturers having to make particular person offers with the creators. Although, in fact, the audio isn’t customized, you’ll be able to solely use the pre-recorded samples supplied. However nonetheless, it might add some additional spark to your TikTok clips.

And audio, as famous, is a crucial a part of the TikTok expertise, with 88% of TikTok users agreeing that sound performs a necessary function of their enjoyment of the app. Moreover, 73% of TikTok customers say that sounds immediate them to “stop and look” at an advert, so you need to be contemplating how you need to use sound to finest impact.

Although these stats are additionally attention-grabbing within the context of the platform’s ongoing dispute with Universal Music, which has seen Common pull all of its music from the app.

Looks like an issue, particularly with many massive identify stars like Taylor Swift, Adele, Drake, and Billie Eilish all signed to Common.

However that’s an apart, this new announcement regarding in-app audio content material particularly, and the way it may be used to assist companies improve their in-stream promotions.

TikTok says that the 18 new voice clips audio at the moment are obtainable in its Business Music Library, which it additionally continues so as to add to with new music and sounds to help within the inventive course of.