TikTok has announced a brand new slate of programming for Black Historical past Month, which will even embody a brand new cohort of #BlackTikTok Visionary Voices, showcasing a number of the prime expertise within the app.
TikTok’s been operating its Visionary Voices initiative for the previous three years, which offers a possibility for the app to place the highlight on a few of its most influential creators.
As defined by TikTok:
“We’re thrilled to continue to elevate Black creatives who are breaking boundaries and inspiring others both on and off the platform. Our 2024 #BlackTikTok Visionary Voices List honors Black creators, Business Owners, and Industry Disruptors who are making a positive impact on TikTok and beyond, using their creativity to celebrate, honor and shape Black culture and history.”
The checklist contains creators in varied fields, together with magnificence, schooling, well being, style, and music. TikTok will spotlight their work all through the month, whereas the chosen individuals will even be a part of a brand new TikTok cinema promoting marketing campaign, in partnership with Screenvision.
TikTok will even be internet hosting its annual #ShopBlack program all through the month, which highlights Black-owned SMBs, whereas it’s additionally operating bodily occasions within the U.S.
“Over the coming weeks, we’re hosting the next installment of our Visionary Voices Black Hollywood Brunch in Los Angeles, in honor of Black creatives in media and entertainment. We’re also excited to partner with Paramount Pictures to bring our #BlackTikTok community to Atlanta and Los Angeles for a special advanced screening of the upcoming movie “Bob Marley: One Love”, in theaters February 14th.”
TikTok has additionally partnered with visible efficiency artist Fabian Williams, to fee a customized mural in Atlanta, increasing its attain past the app.
Lastly, TikTok can also be as soon as once more partnering with Black Woman Ventures to launch a brand new grant program for small companies, entrepreneurs and content material creators within the magnificence, way of life, and shopper sectors.
“The program will provide grants of up to $10,000 to selected participants, as well as pair business owners with standout creators to help elevate and refine their business’s social strategy, helping entrepreneurs craft captivating content that resonates with target audiences.”
This is a vital initiative for TikTok, as a result of Black creators have performed, and proceed to play, an enormous half in its success, by driving key developments, and drawing audiences to the app. Spotlighting creators is at all times a worthy funding, and TikTok continues to spotlight the distinctive work of the Black group by way of initiatives that provide each publicity and monetary assist.
You possibly can be taught extra about TikTok’s Black Historical past Month programming here.
