TikTok has printed a new guide on the way to optimize your advert campaigns, and particularly your advert bidding technique, in an effort to maximize your promotional efficiency within the app.
The 13-page information consists of useful tips on bidding choices and strategic approaches, together with a spread of case research examples, data-backed notes, and extra.
You possibly can obtain the total information here, however on this publish, we’ll check out a number of the highlights.
First off, the information offers an summary of the way to strategy your advert course of, and the totally different bidding choices obtainable inside TikTok’s system.
The information additionally consists of tips on the way to construction your advert account, in an effort to maximize efficiency, which offers some key steerage on frequent finest practices.
There are additionally recommendations on how and when to replace your campaigns, in an effort to keep away from viewers fatigue, and the shifts that may happen inside the studying part, whereas there are additionally tips on bidding methods and after they’re handiest.
There are some good notes in right here, significantly in relation to focusing on and the simplest marketing campaign buildings.
When you’re trying to make TikTok advertisements a much bigger focus this 12 months, it’s price testing, even in the event you’re assured that you’ve a very good deal with in your strategy. As a result of there are all the time some attention-grabbing tricks to think about in these official guides. And possibly, they may change your considering, and assist enhance your efficiency.
You possibly can obtain TikTok’s full “Web Auction Best Practices Guide” here.
