TikTok has revealed a new guide on find out how to optimize your advert campaigns, and particularly your advert bidding technique, so as to maximize your promotional efficiency within the app.

The 13-page information consists of useful tips on bidding choices and strategic approaches, together with a variety of case examine examples, data-backed notes, and extra.

You possibly can obtain the total information here, however on this submit, we’ll check out a number of the highlights.

First off, the information supplies an outline of find out how to method your advert course of, and the totally different bidding choices out there inside TikTok’s system.

The information additionally consists of tips on find out how to construction your advert account, so as to maximize efficiency, which supplies some key steerage on widespread greatest practices.

There are additionally tips about how and when to replace your campaigns, so as to keep away from viewers fatigue, and the shifts that may happen inside the studying section, whereas there are additionally tips on bidding methods and once they’re best.

There are some good notes in right here, significantly in relation to concentrating on and the simplest marketing campaign buildings.

For those who’re trying to make TikTok adverts a much bigger focus this yr, it’s price trying out, even if you happen to’re assured that you’ve got deal with in your method. As a result of there are at all times some attention-grabbing tricks to take into account in these official guides. And possibly, they might change your pondering, and assist enhance your efficiency.

You possibly can obtain TikTok’s full “Web Auction Best Practices Guide” here.