TikTok suspended a gamification characteristic within the European Union following an intervention by the bloc. With consideration on TikTok’s rising pile of US legal woes, the announcement went principally unnoticed when it occurred late native time Wednesday.
TikTok’s transfer got here simply two days after the EU opened an investigation into a so-called “task and reward” mechanism on the TikTok Lite app, citing considerations over an addictive design that would pose a psychological well being danger for younger folks. The characteristic permits customers to earn factors for doing issues like watching and liking TikTok movies. ByteDance, TikTok’s father or mother, launched this model of TikTok Lite in France and Spain earlier this month.
Below the EU’s rebooted on-line governance and content material moderation rulebook, the Digital Services Act (DSA), TikTok has a authorized obligation to mitigate systemic dangers in areas like youngster security and psychological well being. But it failed to provide a danger evaluation report on the characteristic when the bloc’s enforcers got here knocking.
It is a massive deal as the corporate might face massive penalties below the DSA — of as much as 6% of its world annual turnover — if it’s discovered to have damaged the EU’s guidelines.
In a press release posted on X yesterday, TikTok claimed it’s “voluntarily suspending” the rewards characteristic within the area to handle considerations. Nevertheless, on Monday, the Fee signalled it was making ready to drive TikTok’s hand, saying it was minded to make use of interim measures powers contained within the DSA to shut down the app whereas it conducts an investigation into the characteristic.
The EU gave TikTok two days to supply arguments towards an enforced shutdown. Within the occasion, TikTok opted to preempt enforcement by saying a “voluntary” suspension.
The event underlines how even the specter of interim enforcement can pack a punch that forces platform giants to rethink. (We’ve seen this type of factor earlier than in relation to related powers contained within the bloc’s Basic Knowledge Safety Regulation for instance — similar to a choice by Google, back in 2019, to halt human overview of audio snippets captured by its voice AI after an information safety authority had knowledgeable Google of an intention to make use of an urgency continuing to order it to cease processing the info.)
This acquainted disaster PR tactic goals to get forward of the adverse publicity related to an enforced shutdown by taking motion forward of a proper order.
Nonetheless, the EU is taking the win: Responding to TikTok’s announcement with a counter post on X, the bloc’s internal-market-commissioner-cum-internet-sheriff, Thierry Breton, warned: “Our children are not guinea pigs for social media.”
Breton went on to put in writing that he “takes note” of TikTok’s suspension of the reward program for the Lite app within the EU, including: “The cases against TikTok on the risk of addictiveness of the platform continue.”
TikTok was contacted for affirmation on the standing of the TikTok Lite app in France and Spain. Because the title suggests, TikTok Lite is an alternate TikTok app for customers who’ve older telephones or who principally hook up with 2G or 3G networks.
The EU has two DSA probes open on TikTok: The primary, introduced again in February, is wanting right into a broad sweep of suspected non-compliance in areas together with addictive design, youngster safety, advertisements transparency and information entry for researchers. The second, announced earlier this week, is targeted on TikTok Lite.
Nonetheless, Elon Musk-owned X was the primary very massive on-line platform to go below DSA investigation back in December, just some months after the late August compliance deadline had kicked in. That investigation additionally stays ongoing.
