After saying that it was bringing its Creativity Program out of beta earlier this month, TikTok has now officially launched the up to date monetization initiative, beneath a brand new title: “Creator Rewards Program.”

As you may see in these photos, the brand new Creator Rewards Program features a new in-app dashboard the place you may observe your efficiency and payouts, whereas extra creators will now even be eligible to participate within the initiative.

This system is designed to make sure creators receives a commission for importing high-quality, longer content material, with solely movies over a minute lengthy eligible for participation. The extra views that you just get, the better your payouts from the scheme, although there are some extra particular qualifiers factored in.

TikTok says that rewards payouts are based mostly on 4 key metrics:

Originality refers to high quality content material distinctive to the creator, showcasing their perspective or inventive thought course of in a means that resonates with their group.
Play period accounts for each watch time and end price. The brand new components rewards accounts with content material that’s clear, and interesting, slightly than favoring accounts with an extreme quantity of movies.
Viewers engagement contains likes, feedback and shares, all contributing to growing creators’ content material worth inside the program.
Search worth is a metric assigned to content material based mostly on common search phrases. Content material that aligns with in-demand search matters will increase its worth for searchers.

So it’s geared round driving content material extra aligned with utilization developments, with longer movies additionally offering extra potential for time spent.

And longer movies, based on TikTok, have been gaining traction within the app:

“We first introduced longer videos in 2022, and since then, interest in longer-form storytelling has only grown. So much so that the TikTok community now spends 50% of their time on TikTok watching videos longer than one minute.”

TikTok says that payouts for the brand new program will probably be higher than ever, besting the earlier Creator Fund by up to 20 times in general worth.

To be eligible to participate, creators have to have not less than 10K followers, and have pushed a minimal of 100K views with their content material within the previous 30 days. So the entry thresholds are pretty steep, however when you meet these marks, then you might be getting paid to your TikTok clips.

Together with the brand new title, the up to date dashboard can even present extra superior metrics, together with view developments, insights, and explanations.

TikTok’s additionally up to date its Creator Academy training assets to assist contributors get essentially the most out of this system, with breakdowns on methods to maximize your earnings via this system.

It’s an essential initiative for the app, as a result of similar to Vine earlier than it, if TikTok creators can’t earn cash through posting to the app, they’ll finally go elsewhere, the place they are going to receives a commission for his or her work. Meta and YouTube provide extra incentives on this entrance, with the short-form focus of TikTok lowering direct alternatives, and as such, TikTok wants to supply various pathways to monetization, or it dangers shedding momentum over time.

The Creator Rewards Program, together with superior in-stream commerce, are TikTok’s predominant drivers on this respect, although it stays to be seen if both, or each, will probably be sufficient to maintain high creators round in the long run.

And once you mix that with considerations round the potential for the app to be banned, TikTok actually must be pushing extra incentives to maximise its potential on this respect.

You’ll be able to learn extra concerning the Creator Rewards Program here.