TikTok has offered new insight into its European audience, as a part of its newest E.U. disclosure reporting, which is required for its compliance with the E.U.’s new Digital Services Act (D.S.A.) .
Underneath the D.S.A., all giant on-line platforms now want to offer common updates on their energetic customers within the E.U. area, together with numerous different key transparency updates.
Which offers some fascinating notes on moderation, consumer progress and extra. You’ll be able to try TikTok’s full disclosure report here, however on this put up, we’ll check out a few of the key notes.
First off, TikTok studies that it eliminated virtually 13 million items of content material between October and December final 12 months, with “Sensitive & Mature Themes” being by far the largest driver of removals.
That was the primary motive in TikTok’s first E.U. transparency report as effectively, and it’s fascinating to notice the tendencies in TikTok’s reporting round elimination choices.
When it comes to unlawful content material, TikTok noticed probably the most consumer studies round “Financial Crime”, with “Privacy Relates Violations” and “Hate Speech” additionally producing a variety of consumer suggestions. TikTok additionally studies that it banned over 3 million E.U.-based accounts within the reporting interval.
When it comes to moderation, TikTok studies having 6,287 individuals devoted to the moderation of content material within the European Union as of the tip of December 2023. That’s up by a further 162 moderators on its initial report.
However this aspect could also be of most curiosity, when it comes to basic perception:
TikTok studies that it has 142 million customers within the E.U. area, which is up on the 135.9 million it reported in October last year.
TikTok does word that the specifics of its calculations right here might see some double counting, explaining that the consumer figures are for the functions of complying with its D.S.A. necessities solely, and “should not be relied on for other purposes”.
However as an indicator of TikTok’s total utilization progress, it’s worthy of word. TikTok is rising in E.U. utilization, although not quickly.
Germany, France and Italy are its key E.U. nations, with over 20 million customers in every. Additionally price noting that, with 170 million TikTok users in the U.S., these two areas make up round a 3rd of its estimated one billion energetic customers.
These are some fascinating notes on TikTok’s E.U. operations, and its total reputation within the area. And if you happen to’re seeking to attain European customers, the region-based notes might make it easier to to higher goal your promotions.
You’ll be able to learn TikTok’s full D.S.A. disclosure replace here.
