TikTok has shared some new information into the in-app engagement behaviors of Canadian users, based mostly on person surveys and utilization insights.

The report particularly seems to be at how Canadian TikTokers have interaction round totally different celebrations and occasions within the app, together with shopping-based occasions, and the Christmas vacation interval.

Which may very well be fascinating perception to your TikTok technique, highlighting the right way to make extra resonant, participating content material round these key moments.

First off, the information reveals that Candian TikTokers see the platform as a spot for joyful expression and being your true self.

This is without doubt one of the areas the place TikTok has seen explicit success, in encouraging participation from customers, whereas different platforms have seen a reduction in public posting. TikTok’s participatory memes result in extra contributions, which shifts the general strategy to the app.

The information then digs extra deeply into particular occasions, together with key buying days:

And the way customers look to have interaction within the vacation interval:

It additionally seems to be at how particular communities and moments are celebrated by TikTok customers, offering extra context for themed promotions:

Whereas TikTok has additionally included a list of key takeaways for entrepreneurs:

There are some helpful notes and pointers right here, which might affect the way you strategy your TikTok content material. And if you will get it proper, it may very well be a great way to drive extra curiosity in your model through TikTok clips.

You possibly can learn TikTok’s fill research notes here.