TikTok has shared some new knowledge into the in-app engagement behaviors of Canadian users, primarily based on consumer surveys and utilization insights.

The report particularly seems at how Canadian TikTokers have interaction round completely different celebrations and occasions within the app, together with shopping-based occasions, and the Christmas vacation interval.

Which may very well be fascinating perception in your TikTok technique, highlighting how you can make extra resonant, participating content material round these key moments.

First off, the info reveals that Canadian TikTokers see the platform as a spot for joyful expression and being their true self.

This is likely one of the areas the place TikTok has seen explicit success, in encouraging participation from customers, whereas different platforms have seen a reduction in public posting. TikTok’s participatory memes result in extra contributions, which shifts the general method to the app.

The information then digs extra deeply into particular occasions, together with key buying days:

And the way customers look to interact within the vacation interval:

It additionally seems at how particular communities and moments are celebrated by TikTok customers, offering extra context for themed promotions:

Whereas TikTok has additionally included an inventory of key takeaways for entrepreneurs:

There are some helpful notes and pointers right here, which might affect the way you method your TikTok content material. And if you will get it proper, it may very well be a great way to drive extra curiosity in your model by way of TikTok clips.

You’ll be able to learn TikTok’s fill examine notes here.