Seeking to faucet into TikTok to your advertising and marketing in 2023?
This may assist. At present, TikTok has revealed its annual “What’s Next” prediction report, which gives insights into key tendencies of word for entrepreneurs, primarily based on platform utilization behaviors, person surveys, and inner analysis.
You’ll be able to obtain the total, 41-page “What’s Next” report here (with electronic mail sign-up), however on this publish, we’ll check out among the key notes.
TikTok’s 2024 prediction report highlights three overarching key tendencies that the TikTok workforce has recognized as key pillars for model engagement.
These three tendencies are:
- Curiosity peaked – TikTok helps customers uncover new tendencies and subjects of curiosity
- Storytelling unhinged – TikTok has launched new types of storytelling
- Bridging the belief hole – Manufacturers can set up belief with their viewers by way of TikTok clips
For every of those tendencies, TikTok has supplied an in-depth overview:
In addition to particular notes on how entrepreneurs can faucet into these behaviors:
There are additionally examples of how manufacturers have actioned every development, and integrated it into their app technique:
Together with recommendations on which advert options work finest for every development:
There are additionally particular engagement stats for every, underlining the broader attain of particular tendencies:
There are additionally case research, summaries, and extra.
It’s an attention-grabbing overview of some key evolving utilization tendencies within the app, which may assist to information your advertising and marketing, by seeing how every totally different behavioral shift aligns with model messaging.
And that might be the spark that it’s essential contextualize your TikTok advertising and marketing method. The information doesn’t present all of the solutions in fact, however the vary of examples and explainers does give some path as to how one can think about every matter, and the place it might match.
In case you’re seeking to construct your presence on TikTok, it’s price a learn, even when you will have to sign-up for some promo emails in consequence.
You’ll be able to try TikTok’s “What’s Next 2024” development report here.
