Seeking to market to French-speaking Canadians?
This’ll assist. As we speak, TikTok has printed a new overview of how French-speaking Canadians have interaction within the app, primarily based on market analysis carried out by Legér, certainly one of Canada’s largest market analysis corporations.
And whereas it’s comparatively area of interest in general phrases, there are over 7 million native French audio system in Canada, so the market is important. The insights offered might additionally present extra context in your general advertising plan, for those who’re trying to attain the broader Canadian market.
You possibly can obtain TikTok’s full 22-page information here, however on this publish, we’ll check out a number of the key notes.
First off, the information seems on the significance of language to French Canadian customers, and the way that pertains to their in-app engagement.
As you’ll be able to see, whereas the vast majority of French Canadians are in a position to perceive each French and English, their native language performs an essential half of their cultural identification, which is essential for entrepreneurs to know.
The information additionally seems at developments inside the French Canadian consumer sector:
In addition to what these customers are in search of from branded content material within the app:
There’s a heap extra perception within the full information, together with buy developments and model connection notes, which might all be beneficial in your content material planning.
If you’re trying to attain this cohort, it’s price a learn.
You possibly can obtain TikTok’s full “Unlocking the French-speaking Community” information here.
