As we transfer in the direction of the cookie-less future, which is able to power entrepreneurs to search out new methods to trace advert efficiency and response, TikTok’s seeking to present extra help, by way of authorized advertising and marketing companions in additional particular areas, who’ll be capable of share professional steering in numerous measurement parts.

Alongside this line, right this moment, TikTok has announced that it’ll now break up its Measurement companions into two classes: Cross-Channel and Raise.

As defined by TikTok:

“Partners can contextualize and provide greater insight into TikTok ad performance using specialized measurement methods to meet advertiser needs. After significant cooperation with TikTok and our advertiser clients around the world, these partners have demonstrated the highest standards of measurement excellence in serving as an independent source of truth of TikTok’s ability to drive marketing outcomes.”

The brand new categorization will make it simpler for TikTok advertisers to get particular help in information monitoring, and attributing marketing campaign efficiency in numerous methods.

TikTok’s cross-channel measurement companions, for instance, are in a position to present evaluation into the affect of TikTok adverts throughout numerous advertising and marketing touchpoints earlier than a purchase order is made.

Raise companions, in the meantime, will be capable of share extra perception into the incremental affect of TikTok promoting.

The separation of the totally different monitoring parts will make it simpler to attach with the precise advertising and marketing accomplice for you, with particular alignment to the measurement targets that you just want in your course of.

TikTok continues to refine and increase its advertising and marketing accomplice community, offering extra experience for manufacturers seeking to maximize their TikTok spend.

For those who’re seeking to optimize your TikTok campaigns, it could possibly be value reaching out to those authorized companions for help in your area.

You possibly can take a look at TikTok’s full record of promoting companions here.