TikTok Stories EU Person and Moderation Employees Numbers

TikTok has supplied new insight into its European audience, as a part of its newest EU disclosure reporting, which is required for its compliance with the EU’s new Digital Services Act (D.S.A.) .

Below the D.S.A., all giant on-line platforms now want to supply common updates on their energetic customers within the EU area, together with numerous different key transparency updates.

Which gives some attention-grabbing notes on moderation, consumer progress and extra. You’ll be able to try TikTok’s full disclosure report here, however on this put up, we’ll check out among the key notes.

First off, TikTok studies that it eliminated nearly 13 million items of content material between October and December final 12 months, with “Sensitive & Mature Themes” being by far the largest driver of removals.

That was the primary purpose in TikTok’s first EU transparency report as effectively, and it’s attention-grabbing to notice the tendencies in TikTok’s reporting round elimination selections.

When it comes to unlawful content material, TikTok noticed probably the most consumer studies round “Financial Crime”, with “Privacy Relates Violations” and “Hate Speech” additionally producing plenty of consumer suggestions. TikTok additionally studies that it banned over 3 million EU-based accounts within the reporting interval.

When it comes to moderation, TikTok studies having 6,287 individuals devoted to the moderation of content material within the European Union as of the top of December 2023. That’s up by a further 162 moderators on its initial report.

However this ingredient could also be of most curiosity, by way of basic perception:

TikTok studies that it has 142 million customers within the EU area, which is up on the 135.9 million it reported in October last year.

TikTok does observe that the specifics of its calculations right here may see some double counting, explaining that the consumer figures are for the functions of complying with its D.S.A. necessities solely, and “should not be relied on for other purposes.”

However as an indicator of TikTok’s total utilization progress, it’s worthy of observe. TikTok is rising in EU utilization, although not quickly.

Germany, France and Italy are its key EU nations, with over 20 million customers in every. Additionally value noting that, with 170 million TikTok users in the U.S., these two areas make up round a 3rd of its estimated one billion energetic customers.

These are some attention-grabbing notes on TikTok’s EU operations, and its total recognition within the area. And when you’re seeking to attain European customers, the region-based notes may enable you to higher goal your promotions.

You’ll be able to learn TikTok’s full D.S.A. disclosure replace here.